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Listening tours can provide a tremendous amount of value to associations and their members. Getting out into their workplaces and communities provides fresh perspectives and education for all involved and can lead to ideas, innovation, and greater member engagement. We talked with a few association executives to learn about their experiences—how they started, what they’ve learned, and where they’re seeing an impact. Make these kinds of efforts a priority, and your association, your industry or profession, and your members will be reinvigorated.
What You’ll Learn:
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The importance of making site visits an integral part of outreach and engagement efforts
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The value of face-to-face conversations and making personal connections
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The impact of focusing on what’s important to members and non-members
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The power of being able to share insights and lessons learned
