What's the Hype about Salesforce for Associations?
Salesforce is the largest CRM (Customer Relationship Management) platform in the world. Does such a solution make sense for Associations given the various existing AMS (association management systems) systems on the market which have been designed specifically for Associations?
This session explores why associations transition from a legacy AMS to enterprise CRM platforms like Salesforce. What were the benefits for the Association of doing so, what challenges may arise, and some examples of how Salesforce can benefit an association’s operations.