Simple Conversation Starters for
Deeper Member Engagement
The Association Tech Experts Series
Hosted by Fonteva
Do you find that you’re guessing what your members need? Or are you struggling to understand why they do the things they do, or don’t do?
Instead of guessing, what if you simply started a conversation with them?
Conversational engagement draws in members by involving them in a two-way dialogue – different from the one directional broadcast emails that send members into a dead end. By engaging in conversations over email, associations can ask questions to better understand member needs, capture new information from the Voice of the Member and act on needs in real time.
Sometimes, the simplest question is the answer!