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Modern Member Experience
If an association were launching today and they didn’t have the baggage of what membership meant historically, what would their membership experience look like? Would their vision differ vastly from what most associations offer currently? The answer is undoubtedly, “Yes.”
Modernizing the membership experience takes creativity, planning, and the technology to support creating positive and worthwhile member engagement. The efforts, however, will be well worth the work and time invested by resulting in an energized and motivated constituency.
Some core ideas in this guide:
- Elevating the association’s mission
- Being innovative and a catalyst for change in your industry
- Prioritizing members as the center of the association story
- Facilitating and thinking differently about member engagement
