FACT CHECK: The Truth Behind Salesforce Person Accounts - What Associations Need to Know

August 30, 2023

1:00PM | ET

When selecting association software options built on a Salesforce, it is important for an organization to understand their data model and options. Any Salesforce-built solution should provide flexibility to choose the data model that’s best for your organization.

Lately, there has been a lot of industry hype around Person Accounts, and even confusion about what’s truly the better solution for associations.

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Join our panel of experts, including an accomplished Salesforce Architect and association executives with first-hand experience, to hear real case scenarios and decide for yourself.

What Will Be Covered:

Understanding Person Accounts
Pros and Cons of Person Accounts for Associations
Real-world scenarios from association executive leaders
Flexible Options for your Association

Meet Our Panel:

speaker

Dirk Behrends
SVP Association Solutions,
Fonteva

speaker

Clara Parez
Senior Salesforce Technical Architect,
Fonteva

speaker

Sid Bhatnagar
Chief Executive Officer (Interim),
American Society for Quality (ASQ)

speaker

Todd Wormington
CTO,
National Business Aviation Association (NBAA)