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Boosting Member Recruitment and Renewals
Boosting member recruitment and renewals takes focus and hard work; but by assessing, listening, and performing research with your members, you can discover a myriad of ways in which you can appeal to them when and where it matters most, make members feel appreciated and connected, enhance their sense of belonging, and build loyalty.
Technology can support these kinds of initiatives; but it’s also important to note that these efforts require people connecting with people and sometimes with a bit of creativity or unscripted dialogue.
Key Takeaways:
Make members the center of your association’s story.- Learn where and how your members communicate and join them there.
- Give members opportunities to connect, and they’ll value the source of those connections.
