Membership That Matters:

Creating Value Beyond the Join Date

 

Across all industries and professions, ages, career stages, and geographical locations, networking and education are the two driving factors in the decision to join an association. The challenge is that needs and expectations are continually changing. Jobs and responsibilities shift, and professional goals may be altered based on family dynamics or personal matters.

Members also may have achieved what they set out to do with a certification, receiving a promotion, or securing a mentor. In other words, the reasons members stay may not be the reasons they joined in the first place. Associations need to be sensitive to this and foster a staff with listening ears. It’s on the association to continually reintroduce facets of its offerings and the possibilities for engagement based on the present status and perspective of members. In this eBook, discover how to continue to create member value beyond the join date.

 

What you’ll learn: 

  • Changing demographics may mean updating association offerings

  • Providing interconnected experiences helps convey the value of membership

  • Nurturing champions to contribute and respond drives higher engagement

  • Micro volunteering opportunities bolster the association community for all 

Request my copy

Please check this box to confirm your consent to receive marketing communications from Fonteva.