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Partnering with Purpose:
The New Era of Association Sponsorships
Sponsorships can be a key source of non-dues revenue for associations. Many corporations are looking for true partnerships, however, while associations can be stuck at times in presenting a menu of options with predetermined benefits. Association professionals that look to ask probing questions, have dynamic conversations, and uncover needs and objectives will be the real winners in a new era of sponsorships. Associations that provide viable alternatives to gold, silver, and bronze sponsorships through meaningful engagement, thought leadership, programs that can scale and grow will find that they are nurturing long-term relationships with sponsors. Additionally, associations have an opportunity to connect with potential sponsors and various departments outside their traditional scope.
For this eBook, we’ve highlighted key points and memorable takeaways from Lori Zoss Kraska’s recent webinar presentation. We’ve also solicited additional insights from a couple of other top association sponsorship consultants.
What you’ll learn about:
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Opportunities abound for associations willing to think outside their traditional sponsorship structure.
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Efforts to listen and connect around mutual needs and objectives should be the primary focus.
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Associations may be able to reposition or reframe existing programs and be creative with new concepts.
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Thriving partnerships can be developed that will benefit the association, members, and corporate sponsors.
