Request my copy
Making Members Sticky
An age-old question for associations revolves around member engagement and member retention. After a new member is brought into the fold, the effort shifts to how to provide value to them on an ongoing basis. When this value is clearly demonstrated in more than one area and members are truly engaged- whether it’s through continuing education, conferences and events, chapter activities, an online community, publications, social media, etc.- member retention becomes easier.
We’ve scoured resources to bring you the best of how associations are approaching these challenges, what association professionals are thinking about and piloting, and what key research is revealing.
What you’ll learn about:
-
The increasing importance of personalization, interaction, and belonging
-
Why it’s critical to assess and meet the current and emerging needs of members
-
Factors to consider when clearly defining who the association serves
-
The disconnect between the resources devoted to membership and its strategic and financial value to an association
